Success Story: How True Chiropractic Group leverages EEN to find business partners in Europe
True Chiropractic Group (TrueCHIRO) is a Singapore company that focus on providing chiropractic wellness and pain management services. In early 2019, TrueCHIRO had 5 branches around Singapore that was enjoying brisk business with the company building a reputation for themselves in chiropractic treatment and had recently awarded the Singapore Quality Class in 2018.
The TrueCHIRO Group did not think that they would require a partner from the EU to take their business to the next level. This changed when an email introduction was made by Intellectual Property Intermediary (IPI) Singapore, a partner for the Enterprise Europe Network (EEN). TrueCHIRO was introduced to the CDL Group from United Kingdom who were the authorised distributors of PainPod®. PainPod delivers the very latest scientific advances in BioTechnology in portable physical therapy medical devices, this innovative range of wearable medical technology was a great compliment to TrueCHIRO service offerings.
After testing the products in Singapore, TrueCHIRO inked a collaboration partnership to launch PainPod in Singapore through their wellness centres. Through this partnership, PainPod could be potentially launched across South East Asia as well.