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Success Story: How AAA Business Consultancy Pte. Ltd. leverage EEN to find business partners in Europe
When partners of of AAA Business Consultancy was considering expanding his business beyond ASEAN, they struggled with many of the considerations faced by business owners. For example, where to meet like-minded companies, will partners be trustworthy, how would potential partners perceive his business?
AAA Business Consultancy is a Singapore-based international consulting business in the field of global trademark registration, the company has offices, branches and partnership associates in 27 countries including 77 trademark attorneys. AAA Business Consultancy provides a gateway for companies to register trademarks across ASEAN and Asia, for international enterprises and intellectual property firms. AAA Business Consultancy also serves as a common gate for ASEAN and ASIAN countries to register trademarks in the region or to register their marks globally including US, EU, Australia, New Zealand, and Canada. The company provides a competitive fee and advice clients throughout the trademark registration process.
In 2017, the company was seeking a partner in the EU to assist with trademark registration for clients. Though the EEN network, a Spanish company with a good track record and reputation was identified and the companies started their relationship over email. In 2018, an opportunity arose for the companies to meet at the International Trademark Association (INTA) at Seattle, USA. The meeting at the event was fruitful for both companies, resulting in the formation or a new business relationship. AAA Business Consultancy was thereafter the designated partner company to register trademarks in ASEAN for the Spanish partner.
When deciding to enter into a partnership, both parties had a serious discussion on key business points for example their service qualities, and the vision for servicing clients in the intellectual property industry. There were obvious synergies in assisting clients from 2 very different parts of the world, as such the partnership was created.
Through this partnership, AAA Business Consultancy will be able to continue to assist clients based in ASEAN with intellectual property issues in the EU and together with the partner, continue to improve the services they are able to offer to clients in the intellectual property sphere.
“ The EEN has helped us to obtain the trust from other EU companies and make us faster and reliable connection with EU. In addition, the EEN keep us informed any relevant events so that we could actively prepare and join.” CEO, Mr. Fernando Gallego